DON JOSE DE LA BORDA HOUSE.
The Spanish miner, José de la Borda (1699-1778) ordered the construction of this house. He was considered one of the most distinguished middle-class and wealthiest men from the 18th century in New Spain. This building was originally surrounded by the current streets Francisco I. Madero, Bolívar, 16 de Septiembre and Motolínea. This remarkable construction had a surrounding balcony and it is still possible to see some stretches of it. This house has been used for many different purposes, among which it is important to remember the 19th century Salón Rojo (Red Saloon), which was a popular recreational center that housed one of the first movie theaters in the country. Nowadays, it houses the Serfín Museum.